When social media education company Social Fresh wanted to launch Innovation Congress, it turned to Firebrand Group for help crafting a program and launching the conference in a major way. The event, held on July 18th and 19th at The New School in NYC, focused on helping businesses stay competitive in the next 3-5 years within the categories of digital trends, technology innovations, and societal shifts.
Attendees (often from the C-Suite) from dozens of high profile organizations were in attendance, including IBM, the NYC Mayor’s Office of Tech and Innovation, the Fashion Institute of Technology, Turner Broadcasting, Deloitte, Refinery29, The New York Times, Deutsche Lufthansa, McKinsey & Company, Sysomos, Huffington Post, Capital One, and more.
These executives and practitioners were treated to sessions on forward-looking topics such as:
- Augmented Reality,
- Audio Content Trends and Technology,
- Virtual Reality,
- The Evolution of Ideation
- The Future of Work
- 360 Video
- The Future of Media + Content
- Artificial Intelligence,
- Video Ads
- Understanding the Social “Story” Trend
- Crowd Technologies and the Sharing Economy
The first-year conference was a success, with:
- Over 300 attendees
- 59% of the conference speakers were female, an almost unheard of percentage
- The conference hashtag, #innocon, was the #1 hashtag in the greater New York City region for most of the morning, ahead of even #NationalHotDogDay
Helping throw the congress was in line with Firebrand Group’s ultimate mission, which is to make brands futureproof. Our in-depth reports keep you abreast of the changing world of digital marketing. Innovation Congress was a way to stand out in the crowded NYC market as a leading creative consultancy specializing in market research, design, and thought leadership.
Whether the project is to refresh a brand that’s gone stale, introduce a new product to the market, initiate a campaign on social media, revamp content for a website, or consult with a firm on how advances in AI / Tech will shape their business, our team ensures that our solutions are forward-thinking and rooted in data.
“Innovation Congress was so inspiring and the speakers were amazing!! I had a blast getting to meet everyone.” -Abby Whitmer // Director, Global Digital Marketing at Mary Kay, Inc.
“Attending Innovation Congress exceeded all of my expectations. I really learned what tech trends are emerging and what every marketer must know in order to keep up with this ever changing industry. Ultimately, the knowledge I learned at Innovation Congresss will make my company and my clients more competitive.” -Carly Fink, Principal at Provoke Insights