eFlirt - Firebrand Group

The Challenge

Founded in 2009 by relationship expert Laurie Davis, eFlirt helps singles navigate the intersection of romance and technology to attract an ideal match through one-on-one consultations. Laurie approached Firebrand Group to redesign the brand visual identity and website presence to represent their services whilst engaging a broad audience.

The Work

We needed to produce a brand and identity that would convey the bespoke quality of the services, along with the team at eFlirt’s love for all things…love!

We worked closely with founder Laurie to create a visual identity that suits the high-quality offerings to singles seeking personalized coaching in order to improve the quality and quantity of their in-person dating experiences. An overall neutral and clean design facilitates eFlirt’s service offerings to stand out. We used bold patterns to highlight the clean, crisp and highly recognizable aesthetic.

The Results

We created a fresh, contemporary brand identity. The brand logo is rooted in the idea that eFlirt gives you the key to finding love online. We launched a distinctive digital experience that’s easy for users to navigate. The careful use of imagery on the website creates a professional feel while refraining from appearing overly corporate.

December 6, 2014