Movado - Firebrand Group

The Challenge

As one of the world’s leading watchmakers, Movado has a long, rich history of artistry and innovation in design. This iconic brand understands the importance of being timely; in order to remain competitive in the luxury retail industry, Movado asked us to refine its social and ecommerce strategy.

The Work

Firebrand Group provided recommendations to improve Movado’s overall digital presence, giving the site a modern look. In order to honor the brand’s heritage, we created a plan for improving content, integrating Movado’s dedication to exceptional craftsmanship into every initiative. Finally, we defined social and ecommerce best practices, ensuring that Movado stayed up to date, current, and accurate to the latest second.

The Results

As part of our commitment to our partners, we like to take a brand’s pulse from time to time. At our last check-in with Movado, we found the brand hard at work:

  • Developing images that portray the lifestyle of its target audience
  • Demonstrating that it’s savvy and in-the-know with current events on social media
  • Working to incorporate our recommendations to drive traffic to its site
September 30, 2014