Evolution of Smooth, more commonly referred to as eos, is a brand known for its strong sense of design and fashionable lip balms. With the busy holiday season just around the corner, eos turned to Firebrand Group to bring their cheerful DIY campaign to life.

Firebrand worked hand in hand with eos’ talented internal team to develop creative content to show eos fans how their products could be incorporated into candy cane bouquets, cocoa ornaments, evergreen wreaths, and more. We developed creative concepts to execute the DIY projects, wrote how-to instructions for every project, photographed each step for all 20 concepts (and found a bunch of talented elves to make all the DIYs). We also illustrated greeting cards to accompany the DIY projects on their microsite, wrote copy for the site, designed said microsite, and developed their animated ads for Walmart and Google.

The Results

With Firebrand’s creative executions being completed ahead of schedule, eos was able to turn these assets into a viral,  multi-channel campaign featured in Walmart, Target, and across the social media spectrum.

Moreover, Firebrand’s collaboration with eos led to some of its holiday exclusive items selling out ahead of schedule – displaying that strong creative concepts can indeed lead to sales.