The United States Marine Corps (USMC) is a much-hallowed institu-tion that needs to fill its funnel with new recruits on an ongoing basis, and as such, it turned to Firebrand Group to power its recruitment efforts via social media.

Firebrand assisted the USMC with the following:

  • Creating a storytelling narrative to position the organization around a fewy key pillars
  • Developing a clear photographic style
  • Creating all photography assets
  • Optimizing lead generation efforts both on the social media side as well as on the website side of the funnel
  • Spearheading social media engagement

Prior to Firebrand, the USMC had no clear method how to track con-versions from its social media efforts to the lead generation forms on its website. Firebrand developed a meth-odology to do so. In doing so, the USMC was able to track its return on investment, and continues to employ Firebrand’s methodology to this day.

In part due to Firebrand’s efforts, the USMC went from missing its recruit-ment quotas from social media to surpassing those quotas on an ongoing