Simply Measured Raises $20 Million to End “Social Data Hell” - Firebrand Group

Simply Measured Raises $20 Million to End “Social Data Hell”

Simply Measured Raises $20 Million to End “Social Data Hell”

On Tuesday, social data analytics startup Simply Measured announced a $20 million Series C round of funding led by Trinity Ventures (Bessemer Venture Partners and other existing investors participated as well). “This is great validation for our vision and an exciting milestone, but it’s even more exciting as we look to the future,” shared CEO and Co-Founder Adam Schoenfeld in a letter to clients. The company, which monitored and analyzes data from social platforms such as Facebook, Twitter, LinkedIn, YouTube, Google+, Tumblr, Instagram, and Vine, has swelled to 100+ employees and a 4.8 times increase in paid users over the past year. Clients include Pepsi, Microsoft, Chipotle, Samsung, Whole Foods, and of course, Firebrand Group.
For the breadth of their offering and relative ease of use, we give Simply Measured a strong recommendation. For those of you on the market for a provider, a fully-functioning free trial is available.

Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade. After a career at L'Oreal and Unilever, Jeremy founded Firebrand Group. His views have been featured in publications such as Inc., Mashable, Wall Street Journal, Smart Money, ReadWriteWeb, and The Next Web. His first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media hit the #1 spot on for social media and business.


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